Pine2Pink Becomes Main St.

The Popular Non-Profit Unveils A New Name and Identity That

Encapsulates The Spirit of The 501(c)(3)’s Mission and Vision

Doylestown, Pennsylvania, July 21, 2023 – The Pine2Pink Foundation 501(c)(3), an experience- based, community-driven non-profit dedicated to LOCAL breast cancer patients is now Main St.  Serving the mission, Main St. will continue to support local breast cancer patients in treatment and recovery across Bucks County.  The new identity was brought to light after witnessing years of intimate community involvement from local residents and businesses across Bucks County.  Entire towns embraced the Local-For-Local mantra the non-profit represents.  These towns were empowered to create and participate in community driven initiatives that have impacted the lives of over 1000 local breast cancer patients. Visit welcometomainst.org to participate and follow the work of Main St. 

Our new identity is Main St.  Why Main St.? -- At the heart center of every small town is a Main St.  It is a focal point of a community.  Every Main St. typically carries with it nostalgia, meaning and memories.  A meeting place for connection, support and celebration. 

The symbol supporting Main St. is a HUG.  A hug is an image and an action that is universally known for exuding unbridled support, friendship, comfort and love.  It can be an embrace in the physical sense or a metaphor for a community caring for people in a nurturing way and forging a special bond. 

The colors selected for the logo are pink and orange.  The Pink is the universal color representing breast cancer and the orange is a vibrant color that is meant to exude warmth, positivity and optimism.

Main St. 501(c)(3) reinforces that our friends, neighbors and loved ones battling breast cancer are not alone.

“Since launching Pine2Pink in 2018 our work has impacted not only those we’ve helped, but the residents and businesses of entire towns across Bucks County who have supported us.  The evolution of who we were when we launched and who we have become is best represented by our new name and identity.  Main St. personifies small towns and the image of two people hugging shows the support offered by those towns.   We are excited to unveil our new identity as Main St. and passionate about continuing to support our local breast cancer community in treatment and recovery in amazing ways,” shares Founder and Executive Director or Main St. (formerly Pine2Pink), Keith Fenimore.

The funds raised by Main St. benefit breast cancer patients at Fox Chase Cancer Center Buckingham, Grand View Health, Doylestown Health and Kin Wellness and Support Center through programs such as; food assistance, cold capping, integrative services, counseling and therapy, out-of-pocket expenses, treatment transportation, comfort bags and treatment center support and improvements.

Along any Main St. you’ll find many local businesses.  Main St. is a collaborator and advocate of these local businesses.  Our circle-of-life is realized when local businesses participate in fundraising that attracts customers who make purchases that benefit our non-profit.  It’s a win/win, when a healthy bottom-line generates donations that support local breast cancer patients everybody benefits. 

The new creative vision of the non-profit was realized by the hard work of digital marketing agency ebow, a long standing partner of our non-profit.  ebow donated their marketing and design services to create the logo and website.  ebow is a full-service international agency: ebowdigital.com.

Main St. is now in New Hope, Peddler’s Village, Carversville, Doylestown, Perkasie, Newtown and Shops at Valley Square in Warrington.

During the month of October, you can expect Main St. to:

·      Change the lights in towns across Bucks County pink

·      Launch a virtual scavenger hunt

·      Partner with local businesses creating special Main St. offers

·      Host amazing events

Please show your support by getting involved.  Visit www.WelcomeToMainSt.Org for non-profit details and follow us on our new social channels on Facebook and Instagram @MainStreet.

Visit the Main St. website to donate or participate in community events (www.WelcomeToMainSt.org). Donations can also be made via check and sent to P.O. Box 307, Doylestown, PA 18901.

Main St. operates as a charitable, 501(c)(3) non-profit Foundation which was formerly Pine2Pink established in 2018 to honor Marianne Fenimore and memorize Josephine Mazza.  Main St.’s core mission is to raise money from local communities that will benefit their local breast cancer patients.  Main St. strives to reinvent fundraising and innovate within the non-profit space.  The tenets of the organization are: Keep the funds local – donate 100% of the proceeds raised during the month of October -– put funds to immediate use. (www.welcometomainst.org)

The Main St. was established through a charitable grant contribution made by The Minford Charitable Foundation.  

You can visit Main St. on Facebook and Instagram: @MainStreet

Interview Requests, please contact: keith@welcometomainst.org